I am Anouk van Kasteren, PhD candidate at Utrecht University and the Dutch Railways.


About me

I am pursuing my PhD at Utrecht University's Human Centered Computing group in collaborating with the Dutch Railways (NS). After two years of hands-on experience as a UX professional, I returned to academia. My current research focus is on context-aware personalization for public transport information systems, upholding a human-centered approach.

With a background in Industrial Design and Human-Technology Interaction, I work at the intersection of design, psychology, and AI. Driven by curiosity about human behaviour and decision-making. I aim to understand how AI shapes our daily experiences and decision-making processes and leverage these insights to improve everyday interactions.

In my current research focus on public transport, I combine qualitative and quantitative methods to capture and deeply understand travel experiences. Through focus groups, diary studies, surveys, and choice modeling, I explore how travelers make decisions and what drives their preferences. By translating these insights, I can create personalized, meaningful, and effective travel information and recommendations.

When I am not working, I am probably organizing [whatever I can think of] to bring people together, cooking, travelling, or taking photos. Oh, and occasionally plotting my future limoncello empire.

Interests
Personalization | Human-Centered Arteficial Intellegience | Recommender systems | Cognitive & Behavioral Psychology | Choice modelling | Mixed-methods research | (UX) Design

Have a look at my work!

Under construction


Contact

Utrecht University

Buys Ballotgebouw Room 4.13

Princetonplein 5 3584 CC Utrecht

The Netherlands